Customised Training with Visible Results

How does the public perceive your company’s service – excellent, average or poor? Research indicates that 90% of a customer’s perception is determined by their first interaction with the company. If this experience was poor, it will take about 21 attempts to improve on their initial experience, but many companies never get a second chance to make a first impression.

Clive Price, Managing Director of The Peer Group, a Johannesburg-based training company that specialises in sales and frontline excellence training, says companies often don’t realise how much poor service can affect their bottom line. Often, training is the first item to drop off a company budget during tough economic times, but Price says that without well-trained, motivated and professional staff, an organisation could suffer a dip in profits and declining productivity.

The Peer Group is not a new kid on the block when it comes to training. The group has been in business since 1994 and their main clients are companies who rely heavily on sales and customer care. Their clients are from all market sectors and include companies such as ABSA, Sotheby’s, Media 24 and a number of insurance and motor vehicle companies. “We are getting a lot of repeat business and this is a sign that our client are satisfied with our service.”, says Price.

The Peer Group is aware that companies want more than just a training course – they want value for money and they want to see results, “We believe the proof is in the pudding, If the skills we teach can be used practically in the workplace we have been successful”, explains Price.

Its commitment to going the extra mile in it’s training has won the group two coveted awards. Price was named one of the top three training facilitators in South Africa in an independent poll conducted by the Skills Portal.